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Without proper promotion and brand awareness, no business will be able to prosper. Although many business owners are currently focusing on strengthening their online presence, you cannot completely ignore the fact that traditional marketing policies are still relevant. Items like promotional water bottles are an excellent tool for promoting your business and brand as a whole.

But how is this possible? There are a number of ways that you can use these bottles to increase brand awareness, including:

• Welcome Packs
  Use them as a gift to welcome new clients (or as a part of your standard welcome pack if you already have one that you giveaway). Everyone likes freebies and everyone needs to stay hydrated, so the two really do go hand in hand. Whenever your client takes a drink, they will be reminded of your brand and the products or services you supply.
  
  
• Sponsorships
  If you sponsor a sporting team or event, you should consider handing out bottles to players/competitors as well as having your logo emblazoned on their uniforms. We are so used to seeing sponsorships on clothing that we seem to gloss over them, but whenever a player or competitor reaches for their water they will be faced with your business.
  
  
• Employee Use
  As a way of promoting a healthy lifestyle in your workplace, you could hand out water bottles to all of your employees. They can keep them on their desks, use them on their commute and grab them on their way out to a meeting. Simply by their presence, they will encourage employees to drink more water throughout the day (plus show off your brand).
  
  
• Event Giveaways
  If you’re exhibiting at a conference or tradeshow, it is not uncommon to giveaway “show bags” filled with a few goodies and marketing material about your brand. Why not make one of those items a bottle? This is the sort of item that people are likely to hold onto, as they’re incredibly useful and versatile. Emblazoned with your brand, the benefits will endure.

We hope that the information provided above has shown you exactly how promotional water bottles can be used to increase brand awareness for your business. This is something that should not be taken lightly, as without proper promotion there is no way that your business will survive in the long-term. By having a bottle on your side, there is no way you will not succeed.